Already sponsors of numerous leagues across Yorkshire, including the oldest cup competition in England The Heavy Woollen Cup, Solly Sports have signed a five year deal to sponsor the Yorkshire ECB County Premier League. The League will now be called 'The Solly Sports Yorkshire ECB County Premier Cricket League' and the sponsorship will include the following:-
The Solly Sports Yorkshire ECB County Premier Cricket League.
The Solly Sports Yorkshire League Knock Out Cup
Yorkshire ECB County Premier League president Dave Sharp said of the deal "The League are extremely delighted regarding a newly formed alliance with a new sponsor in Solly Sports. It is exhilarating in todays economic climate that people with the sincerity and love of the game of cricket, like Mr Solly Adam, have come forward and supported the Yorkshire League in the way he has done".

Solly Sports proprietor Solly Adam is a well-known figure in West Yorkshire cricket. After a successful 42 year playing career he launched Solly Sports, creating his own line of cricketing clothing, bats and products available in his Dewsbury store. Since his retirement from playing he has become a major supporter of and supplier to local cricket, supporting leagues, teams and even rising stars in the local game.

Regarding the sponsorship deal, Solly says “I am delighted to support the Yorkshire County Premier League, the local game means a lot to me and it is important to ensure Yorkshire’s cricket players are supported at every level, both now and in the future.”

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